What is GEO?
Generative Engine Optimization is optimizing your content so AI answer engines can find, understand and cite you. The goal is not a ranked list — it is being the source the AI includes in its generated answer.
GEO vs. SEO
SEO targets a position in a list of links. GEO targets inclusion in the answer itself. They overlap, but GEO adds machine-readable facts and quotable, credible content.
How to do GEO (white-hat)
- Structured data — schema.org (Organization, Service, FAQPage) so AI parses your facts.
- llms.txt — an honest, machine-readable summary for AI crawlers.
- Quotable, sourced content — clear stats and answer-first sections models like to cite.
- Consistent entity data — name, address, category identical everywhere (NAP).
- Honest comparison content — balanced guides get referenced far more than "we are #1" pages.
Not GEO: hidden text / prompt injection to trick AI. It is deceptive, breaks Google's cloaking policy, is detected by modern models and backfires. GEO = help AI understand you accurately, never trick it.
How we help
We implement GEO end-to-end: schema, llms.txt, answer-first content, entity/NAP consistency and honest comparison pages — then measure AI referrals. We run our own agency on this playbook.