WhatsApp
SOFTWARE

Business Intelligence & Reporting
For Data-Driven Businesses

For businesses that want to decide with data rather than gut feeling, the biggest obstacle is scattered data. One number lives in the ad manager, another in Google Analytics, and a third in a spreadsheet, and no one is quite sure which one is correct. At Medyahashtag, our İzmir based technology team builds Business Intelligence and Reporting solutions that bring your scattered data together on a single dashboard. Our goal is not pretty charts but consistent numbers you can actually act on.

Business Intelligence & Reporting
#
Strategy + Production + MeasurementThree-layer management

For businesses that want to decide with data rather than gut feeling, the biggest obstacle is scattered data. One number lives in the ad manager, another in Google Analytics, and a third in a spreadsheet, and no one is quite sure which one is correct. At Medyahashtag, our İzmir based technology team builds Business Intelligence and Reporting solutions that bring your scattered data together on a single dashboard. Our goal is not pretty charts but consistent numbers you can actually act on.

The dashboards we build make ad spend, web traffic, conversions, and revenue visible on the same screen. We clean the raw data coming from measurement layers such as GA4 and Meta CAPI, turn it into meaningful KPIs, and deliver it to you regularly through automated reports. Instead of preparing tables manually every month, you see the real state of the business the moment you open your dashboard.

What's included?

Business Intelligence & Reporting — what we deliver

The items below are our standard setup; production volume and focus are rescaled to your brand's industry and goals.

Data Dashboards

We combine your advertising, web analytics, conversion, and revenue data into a single real-time dashboard so scattered sources become visible on one screen.

KPI Design

We define the meaningful metrics worth tracking against your goals and document a clear definition and calculation logic for each one.

Automated Reporting

We generate daily, weekly, or monthly reports automatically and deliver them to you regularly by email or inside the dashboard.

GA4 and CAPI Visualization

We turn Google Analytics 4 and Meta CAPI data into clean charts, converting raw numbers into readable decision tables.

Data Consolidation

We collect data from different platforms into a shared structure and resolve inconsistencies to create a single source of truth.

Decision Support Views

We build dedicated views with trends, target versus actual, and alert thresholds so managers can decide quickly.

How we work

Our 5-step process

Consistent with our homepage approach, with details specific to this service.

1

Needs Analysis

We clarify which questions you want answered and which data sources you already have through detailed discussions.

2

Data Connection

We set up secure connections with ad accounts, GA4, CAPI, and your other sources.

3

Dashboard Design

We design and build an easy-to-read dashboard interface aligned with your defined KPIs and brand.

4

Validation and Testing

We verify that every number on the dashboard matches its source and test data consistency.

5

Launch and Training

We take the dashboard live and run a training session that explains how to read and interpret it.

The AI + measurement difference

Why Medyahashtag?

Digital communication is no longer creativity alone; it is the combination of data, speed and brand memory. Our AI infrastructure multiplies production speed while keeping the decision with people.

  • Brand-Specific AI Memory: Our RAG-based AI layer keeps your historical data and definitions in memory, interpreting reports in your brand's language and priorities.
  • CAPI and GA4 Measurement: We base measurement not on estimated numbers in the ad manager but on server-side, verified data from GA4 and Meta CAPI.
  • Automation: We automate repetitive work such as report generation, data refresh, and threshold alerts to minimize manual error.
Transparency

How you see the results

At Medyahashtag, we manage your Business Intelligence and Reporting setup together with the right measurement foundation and brand-specific AI support. Our İzmir team stays with you to keep your dashboard live and your data flowing correctly. If you want to gather scattered data into one decision screen and see the real state of your business at any moment, get in touch and share your needs.

FAQ

Frequently asked questions

Which data sources can you connect to the dashboard?
We can connect Meta and Google ad accounts, GA4, Meta CAPI, Google Search Console, and most platforms with a suitable API.
How often are the reports updated?
The dashboard runs near real time, and we set automated reports to daily, weekly, or monthly depending on your needs.
Can my own team manage the dashboard?
Yes, we hand the dashboard over to your team and train them on how to read it, and we can also handle maintenance if you prefer.
Is my existing Google Analytics data enough?
We review your current setup and fill in missing measurement points, reconfiguring GA4 and CAPI if needed.
How long does the dashboard setup take?
Depending on the number and complexity of your data sources, setup is usually completed within a few weeks.
Where is the data stored and is it secure?
Data connections are set up with authorized access, and the reporting layer is configured in line with data protection principles.
Related services

Other solutions that work alongside this service

Let's plan together

A 15-minute intro call is enough. We listen to your brand, take a quick look at where you are, and propose an approach tailored to you.

🔧 Our free analysis tool is coming soon!